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Channel: Melissa Cassera
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Got a “problem child” client who just … won’t … behave? How to control the...

Unless you live under a rock, you’re probably familiar with Fifty Shades of Grey. Tortured billionaire falls for innocent girl. Madness ensues. The overlying theme of the book? CONTROL. The male love...

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Ideas are bullshit. Finishing is sexy.

“I have a confession,” my friend half-whispered. “There’s something I’ve been hearing from lots of clients, lately, and it’s driving me crazy.” My friend is a successful consultant, like me. She almost...

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Business Plan? Snore. What’s your Happy Plan?

I recently journeyed to Sweden with a friend to visit my homeland — I’m ½ Swedish and ½ Italian: a real-life Swedish meatball! — and savor a much-needed internet-detox. As Alex and I sat down to enjoy...

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Do you REALLY want a 7-figure business? (Here’s why I don’t…)

When I started my business, I fantasized (as so many of us do) about the mystique … the allure … the promise of a “7-figure business.” And by “7-figure business,” I mean – bringing in 7-figures per...

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Where would you be if you listened to … them?

I know it may be hard to believe, because obviously, I am the coolest and most delightful human being ever to grace the surface of the earth (ha … snarf!) but I went through youth known as a loser, a...

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22 Creative + Surprising Ways to Show Your Business Community: “I LOVE YOU...

Based on the energizing + salted-caramel-laced words that you read here on my blog, it might seem like I spend six hours a day cycling through Napa Valley with my dog Lily riding in the front basket,...

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“I’M TOO BUSY!” Why this excuse makes me want to stab myself in the eyeball.

As a business consultant, I’ve probably heard every excuse in the book. “I can’t!” “I don’t have enough money!” “I’m not ready!” “My assistant quit on me!” “My dog needs a cuddle!” Some excuses are...

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WHEN OBSESSIONS GO WRONG!!! 3 bad business obsessions that you have GOT to drop.

There are good obsessions. Like … fervently dreaming up new ways to uplift + entertain your business audience — say, serving up a ridiculously fun challenge to help them master a new skill. Like …...

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Exposed! The inner workings of my business, revealed.

I’m often asked the question: How do you have a multiple 6-figure business and only work 20 or so hours per week?! The answer is: I’m in a weird cult that holds masked sex parties + initiation rites in...

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Still can’t figure out who your “ideal clients” are supposed to be? Try: the...

“Your ideal client.” It’s a buzz-word — or rather, buzz-phrase — that a lot of people in the business world toss around. And when it gets tossed around? It’s rarely with a smile. More like a groan....

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Are you Networking Like This?

Excuse me while I hop on my soapbox, for a moment. (Delicious, luxurious, vanilla-cake-batter scented soap, of course ;) If you feel like you’re investing a ton of time + energy into “networking” — but...

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Behind the Scenes of My OBSESSED Launch

As you may already know, I’m full sprint into the launch of OBSESSED. If you run a business, and if you’ve ever launched a product, service, workshop, class or program, I know you can relate to what...

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Inspiration or Procrastination? Fine line. Big difference.

A lil’ while ago, I joined… Instagram. And oh, I had BIG plans. “I’m going to be like all my favorite celebs —Beyonce! Selena! Lauren! — and start sharing gorgeous, intimate, curated snapshots from my...

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How to get your customers excited about how you’re changing your business…...

Mountain snow thaws, turning into tumbling rivers. Springtime blossoms grow, then turn into autumn leaves. Justin Bieber and Selena Gomez get together…then break up…then reunite…then release moody,...

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Don’t get stuck in the mud.

Recently, I booked a trip to Los Angeles. Oh, I had big plans. Writing workshops. Play dates with friends. Snowcone Margaritas. Spending an afternoon frolicking through the cutest stationery store in...

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How the heck do you run a successful business and find time for screenwriting?!

If you’ve been swirling around my world for a while, you probably know that I wrote a screenplay for a decadent, sexy, supernatural TV pilot. (I just pitched my show to The Sundance Institute for a...

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How to keep those sales coming in… even when your product has been out for a...

Aviator Sunglasses by Ray-Ban. The Wrap Dress by Diane von Furstenberg. And of course… Chanel No.5 Three classic, timeless products that still sell — consistently — despite being far from “new” and...

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OMG!!! You got an “unsubscribe!” How to NOT stick your head in an oven.

You sit down to write your latest newsletter. You gather your thoughts… put your fingers on the keyboard… and pour your heart and soul into your missive. You proofread once, twice, three times — just...

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Sobbing Into Your Computer? How To Make Stressful, Boring & Annoying Business...

Following up on unpaid invoices. Writing product descriptions & sales pages. Oh, and that relentless, never-ending pile of emails. As a business owner, there are certain tasks that probably make...

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The heat. The power. The ecstasy. It’s… Fifty Shades of Business!

If you are as excited about the Fifty Shades of Grey movie as I am then you’re probably FREAKING OUT that the release date is THIS weekend. Umm… Jamie Dornan, forevs. My girlfriends and I will be...

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